However, the success of Time to Change relies on the involvement of people with lived experience of mental health problems in all aspects of the program. The primary Time to Change audiences are people without experience of mental health problems. Involvement of people with lived experience The structures ensure the various projects operate as a coherent program of work, and that the program priorities are reviewed and Time to Change is able to respond to evaluation findings and external influences. The Operational Management Team (OMT) is made up of project leads and representatives from the central management team, and makes recommendations to SMG. Time to Change has a strategic governance group, the Senior Management Group (SMG), which is made up of senior representatives from the partner organisations and people with lived experience of mental health problems (including from black and minority ethnic communities). It is important to have clear governance and operational decision-making structures. Social contact can also be virtual, where the audience sees an advert or film featuring someone talking about their experience of mental health problems and the impact of stigma and discrimination. Instead, the strategy is to ‘ambush’ people who were going about their daily lives, and then begin conversations about mental health. 2 Events are generally not promoted, in order to attract the target audience of people who would not normally attend an event focused around mental health. There is a growing evidence base from Time to Change and other anti-stigma campaigns that knowing someone with mental health problems (social contact) is one of the most powerful factors in improving attitudes towards people with mental health problems.
#TIME FOR CHANGE MOVIE UPDATE#
Review, develop and update the Time to Change website and social media sites, including sourcing and promoting blogs. Seminars focusing on specific areas of the media are offered. Media organisations are supported to sign the media pledge. Input is provided into mental health-related storylines and documentaries. A pilot project that aims to reduce stigma and discrimination experienced in statutory services (starting September 2013). Young African and Caribbean men working with statutory services Social contact delivered at LGBT-focused events. From September 2013, the project will be rolled out nationally, working with five schools in a different region each term. Two pilot sites: West Midlands (ending in September 2013) and Southeast (starting in October 2013). Program of work aimed at 14 to 18 year-olds, including social marketing, leadership training, training for parents and youth professionals, and work within schools. Training is offered for people with lived experience to lead grant-funded projects. Regional and equalities-focused networking events are provided. Training, peer support and mentoring provided to Time to Change champions and others with lived experience of mental health problems. Organizations are invited to attend additional workshops and networking events. Organizations are invited to undertake a health check, which involves a review of HR policies and practices. At least 100 organisations supported to make a Time to Change pledge to tackle mental health stigma and discrimination as employers and service providers. Grants program will fund up to 70 social contact projects across England. External groups and organisations are supported to run their own social contact events. Large events bringing people with and without experience of mental health problems together to break down stigma and discrimination (social contact). Targeted social marketing activity includes work with African and Caribbean communities, and a local activity (social marketing and events) in the Southwest. Two national campaign bursts per year using a range of channels, including television, radio, digital and PR. The second phase of Time to Change is made up of nine strands of activity, which aim to engage people in all sectors and communities: Improvement in the social capital of people with mental health problems by increasing their access to social resources. Improvement in the confidence and ability of people with mental health problems to take action to tackle discrimination. 5% reduction in mental health discrimination. 5% improvement in public attitudes towards people with mental health problems. 
The current phase aims to achieve four main outcomes: Following very promising results, the program was extended for a second phase from October 2011 to March 2015. The first phase of Time to Change was rolled out nationally in October 2007 and continued through September 2011.
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